MOBILE
COMMERCE-SIMPLE,EASY
Shutting
down E-commerce sites in stepping forward to have app only e-tailer.
Although it is very tedious task to have complete transformations
from desktop to mobile application only. but one of the top
e-commerce site flipkart took salient decision in stepping forward to
mobile application only. myntra, and many more taking decisions to
have complete transformation as number of mobile users enormously
increasing. According to 2016, global sales are usd 2 trillion.
Now
the question is , how to reach customers and increase marketing
through mobiles.
Ultimately
reaching customers with great strategy is...........
MOBILE
COMMERCE
MOBILE
COMMERCE
MOBILE
COMMERCE
Mobile
commerce is concierge economy, selling and buying of goods by using
mobile technologies like cellular phones, tablets, PDA(Personal
Digital Assistants). In future, m-commerce need no plugs and physical
wires to have connection with internet. Emerging technology behind
this is WAP(wireless application protocol). Countries are moving
towards "mobile only internet usage" scenario.
In
2015 predictions
of Technology
Media and Telecommunications India,’
‘there
will more opportunities for e-commerce sites to have growth’ stated
by deloitte,
as well as enormous
hike
for Uber-like ‘sharing economy’ mobile companies in both consumer
as well as enterprise markets.
EVOLUTION
AND SIGNIFICANCE OF M-COMMERCE
In
10 persons in country, almost all average of 4 persons are having
mobile phones and people are acquainted to use mobile phones rather
desktops. The evolutionary effects in mobile phones leads to
m-commerce and it ultimately leads to customer satisfaction and
reaching customers is very easy. Financial services, retail services
and information services are provided to users in their hands.
JOURNEY
FROM E -----TO-----M
E-commerce
was leading marketing strategy till 2016 midst. Now M-commerce is
playing predominant role in marketing. It is not very simple, all
E-commerce sites changing their perspectives and turning out
everything into mobile. Because, through mobile applications , it is
ease to have customer requirements and they can reach customers very
easily. Moreover many people are opting mobile devices rather
desktop.
"50-60%
of transactions today from under 5% a year ago as smartphone
penetration has risen exponentially ,Most leading Indian e-commerce
players
have seen great
mobile contribution”
An article on Medianama
in May 2014
described
Snap deal, Flip kart, had seen its mobile sales increase 25 times in
one year.
Therefore
many E-commerce companies are challenging on "app
only strategy".
CUSTOMER
PROCUREMENT
Due
to increase in mobile users, there is a proportion in between mobile
usage and retailers
app adoption rate. retailers have not yet developed as sophisticated
users on mobile as they have on desktops. As content delivery in
wireless devices are simple, scalable and secure ,customers are
opting mobile device according their requirements. E-commerce
websites turning their strategies accordingly.
SATURATION
-
The m-Commerce gap is therefore located at two levels:
-
for retail purchases ,customers are preferring mobile phone to desktops.
-
By ease of use ,users have reached the mobile website or the app.
-
Interestingly,
according to the experience of many of our e-Commerce clients, once
users have proceeded to the check-out page, order values are
comparable on mobile and on desktop.
RATE
OF INTERACTION
Interaction
rate is increasing, with the more interaction between users and
applications, profits of e-commerce companies are reaching zenith.
more users, more interaction, more profits.
Experiences
of customers say "usage of mobile application is much easier
than desktop. It is very handy and can spend more time in it.
According to research, more than 45 times, users checking their
phones.
With
effective UI designs and interesting things in mobile commerce
websites, users are very attracted towards it.
With
the advent in m-commerce, ultimately it is reaching to new
evolutionary change.
"M-commerce
remains very attractive , because of the fact that people carry their
mobile phones with them all the times" - Miles Lee
