MOBILE COMMERCE-SIMPLE,EASY

MOBILE COMMERCE-SIMPLE,EASY

Shutting down E-commerce sites in stepping forward to have app only e-tailer. Although it is very tedious task to have complete transformations from desktop to mobile application only. but one of the top e-commerce site flipkart took salient decision in stepping forward to mobile application only. myntra, and many more taking decisions to have complete transformation as number of mobile users enormously increasing. According to 2016, global sales are usd 2 trillion.

Now the question is , how to reach customers and increase marketing through mobiles.

Ultimately reaching customers with great strategy is...........

MOBILE COMMERCE

MOBILE COMMERCE

MOBILE COMMERCE

Mobile commerce is concierge economy, selling and buying of goods by using mobile technologies like cellular phones, tablets, PDA(Personal Digital Assistants). In future, m-commerce need no plugs and physical wires to have connection with internet. Emerging technology behind this is WAP(wireless application protocol). Countries are moving towards "mobile only internet usage" scenario.

In 2015 predictions of Technology Media and Telecommunications India,’ ‘there will more opportunities for e-commerce sites to have growth’ stated by deloitte, as well as enormous hike for Uber-like ‘sharing economy’ mobile companies in both consumer as well as enterprise markets.

EVOLUTION AND SIGNIFICANCE OF M-COMMERCE

In 10 persons in country, almost all average of 4 persons are having mobile phones and people are acquainted to use mobile phones rather desktops. The evolutionary effects in mobile phones leads to m-commerce and it ultimately leads to customer satisfaction and reaching customers is very easy. Financial services, retail services and information services are provided to users in their hands.

JOURNEY FROM E -----TO-----M

E-commerce was leading marketing strategy till 2016 midst. Now M-commerce is playing predominant role in marketing. It is not very simple, all E-commerce sites changing their perspectives and turning out everything into mobile. Because, through mobile applications , it is ease to have customer requirements and they can reach customers very easily. Moreover many people are opting mobile devices rather desktop.

"50-60% of transactions today from under 5% a year ago as smartphone penetration has risen exponentially ,Most leading Indian e-commerce players have seen great mobile contribution” An article on Medianama in May 2014 described Snap deal, Flip kart, had seen its mobile sales increase 25 times in one year.

Therefore many E-commerce companies are challenging on "app only strategy".

CUSTOMER PROCUREMENT

Due to increase in mobile users, there is a proportion in between mobile usage and retailers app adoption rate. retailers have not yet developed as sophisticated users on mobile as they have on desktops. As content delivery in wireless devices are simple, scalable and secure ,customers are opting mobile device according their requirements. E-commerce websites turning their strategies accordingly.

SATURATION

• Re-targeting is still less developed on mobile than on desktop.
• The m-Commerce gap is therefore located at two levels:
  • for retail purchases ,customers are preferring mobile phone to desktops.
  • By ease of use ,users have reached the mobile website or the app.

Interestingly, according to the experience of many of our e-Commerce clients, once users have proceeded to the check-out page, order values are comparable on mobile and on desktop.

RATE OF INTERACTION

Interaction rate is increasing, with the more interaction between users and applications, profits of e-commerce companies are reaching zenith. more users, more interaction, more profits.

Experiences of customers say "usage of mobile application is much easier than desktop. It is very handy and can spend more time in it. According to research, more than 45 times, users checking their phones.

With effective UI designs and interesting things in mobile commerce websites, users are very attracted towards it.

With the advent in m-commerce, ultimately it is reaching to new evolutionary change.

"M-commerce remains very attractive , because of the fact that people carry their mobile phones with them all the times" - Miles Lee