My best 3 ways to build great products

My best 3 ways to build great products

Our world has been changing from word “world” to world wide web,User is interacting with many software products to accomplish their needs. The way the product designed plays pivotal role. Some people love to build new products and some love to use them. There are numerous products in the market. Ultimately, stable and reliable products stand out of the crowd.

Always, first class products comes with idea and a need. Most of the product managers are passionate towards their ideas. But idea and passion alone could not make great products. They need great analyzation, right usag of resources and absolute team. Building great products isn’t facile task. The best product people are those who are having years and years of experiance and yet they always on the top of the technologies and tools for best user experiance.

Users behaviour—Leads to success

Great products born for users. So at the initiation phase, always user is a key role. Think of a user and build products. You cannot just go through them but being the end user and analyzing their behaviour would help us to design great products.Understanding the pschychology of the user can make us to design products according to them. As people are moving towards mobile devices, Too much data and heavy pages are not suggestable. Defining design in such a way so that it is very handy for user and should be understandable. Never hecatomb user experiance.

Use data-As a reference

We have ample of data. So we don’t need to innovate things but we can use them and build great products. Adventure might not always payoff. So we can build contemporary products for this generation people using historic data. Practice and references are the best gems for building great products.

Collaborate with team

Now we have discovered our vision , on what basis we build products and how to build products. And it’s time to have team who can turn our dream to reality. The best designs, best technology which makes better versions of products. Analyse, analyse and discover things, if we face problem, explore for a solution. If we don’t find solution. Create one and use it. Finally led team with emapathy and spread your vision and tell them how important it is to you and always have clarity of expression.

Happy building great products and innovate new things.

I am signing off with a quote which i like most “ Technology in renewable energy has already led to many innovations in business models, products, and solutions”- Tulsi Tanti

Hi Guys, Today I am reaching you with a new topic.Hooray.....

THREE WAYS TO REACH CUSTOMERS DIGITALLY-MOBILE COMMERCE... 

With the great pace in mobile technology, many people are accelerating towards smartphones, because it is handy and one can do everything and anything from anywhere by using the internet. Every desktop application changing its face to the mobile application. Eventually, users are switching to the mobile application. In such a great revolution, mobile commerce came into limelight. Before going into depth, we should know what is mobile commerce exactly means....it is simply selling and purchasing products and services through mobile devices like mobiles, tablets etc... 

Ms. Raji has a hobby of online shopping. She used to shop a lot using e-commerce websites. She uses mobile application for shopping so that she can shop anywhere and everywhere. She gets offer coupons and benefits like discounts, suggestions instantly. She thought using mobile application is better. The commerce which is happening through mobile devices is called "M-commerce. It is no more a future technology, it is already implemented. 

 Many companies working on the theme called "mobile application only". E-commerce was leading marketing strategy till 2016 midst. Now M-commerce is playing predominant role in marketing. It is not very simple, all E-commerce sites changing their perspectives and turning out everything into mobile. Because, through mobile applications, it is easy to have customer requirements and they can reach customers very easily. Moreover, many people are opting for mobile devices rather desktop. 

EVOLUTION OF MOBILE COMMERCE-WHY 

Almost every person around the world is using mobile phones and they are occupied with their works.One cannot sit before desktop and use applications, this becomes very difficult as this world is rushing swiftly. Besides that, the internet is very inexpensive and one can afford it, so everybody is opting for mobile phones rather desktops. 

And viewing web applications on mobile phones has less quality. For example, developer designed a website with fixed length and width and designed images according to the size of the desktop. If we open such websites in our mobile phones, there will be less quality and ultimately user does not like the way it is. Instead of all these difficulties. You can design mobile applications with particular metrics accordingly with great user interfaces which leads to a great experience of customers. 

 In order to transform from a desktop application to mobile applications, three strategies are very important

KNOW YOUR CUSTOMER 

The first and foremost step involves knowing the customer. According to customer requirements, one can design application and that should reach a customer. A key objective before pre-development of any project is to know the targets in a market. firstly knowing customer like to whom you are designing and their interests. If you don’t design accordingly, they will find others in the market. So, knowing the customer and designing accordingly is the main objective. 

SUGGEST YOUR CUSTOMER 

The pre-eminent way of interacting with customers is by suggesting them and listening to them. Some users don't know their priority and their interest in a particular arena. For those customers, we can provide suggestions  

• Analyzing their searches in application 
• Storing data securely and using them for analytics 
• Suggest them offers and coupons on the particular area 

Instead of simply giving suggestions to customers, you can provide them with an option that they can suggest to us in return to have better features in applications. 

Understanding, suggesting the customer is an important action to be taken for mobile commerce. 

REACH YOUR CUSTOMER 

 Finally, it's time to reach your customers. Reaching customers in the sense of reaching customer expectations. Once it is done. You can stand as the lead in the market. Ultimately, customer satisfaction is the main goal for every company. once you reach the zenith, your application will swift in a market. 

• Reach your customers by feedbacks 
• Listen to their complications 
• Respond to them immediately 

With the advent in m-commerce, Ultimately, we are reaching to new evolutionary change.  

To know more updates on how we are implementing these in our mobile applications please let me know in the comments section.

I am signing Off with the quote

"M-commerce remains very attractive, because of the fact that people carry their mobile phones with them all the times" - Miles Lee 

 

 

 

 

MOBILE COMMERCE-SIMPLE,EASY

MOBILE COMMERCE-SIMPLE,EASY

Shutting down E-commerce sites in stepping forward to have app only e-tailer. Although it is very tedious task to have complete transformations from desktop to mobile application only. but one of the top e-commerce site flipkart took salient decision in stepping forward to mobile application only. myntra, and many more taking decisions to have complete transformation as number of mobile users enormously increasing. According to 2016, global sales are usd 2 trillion.

Now the question is , how to reach customers and increase marketing through mobiles.

Ultimately reaching customers with great strategy is...........

MOBILE COMMERCE

MOBILE COMMERCE

MOBILE COMMERCE

Mobile commerce is concierge economy, selling and buying of goods by using mobile technologies like cellular phones, tablets, PDA(Personal Digital Assistants). In future, m-commerce need no plugs and physical wires to have connection with internet. Emerging technology behind this is WAP(wireless application protocol). Countries are moving towards "mobile only internet usage" scenario.

In 2015 predictions of Technology Media and Telecommunications India,’ ‘there will more opportunities for e-commerce sites to have growth’ stated by deloitte, as well as enormous hike for Uber-like ‘sharing economy’ mobile companies in both consumer as well as enterprise markets.

EVOLUTION AND SIGNIFICANCE OF M-COMMERCE

In 10 persons in country, almost all average of 4 persons are having mobile phones and people are acquainted to use mobile phones rather desktops. The evolutionary effects in mobile phones leads to m-commerce and it ultimately leads to customer satisfaction and reaching customers is very easy. Financial services, retail services and information services are provided to users in their hands.

JOURNEY FROM E -----TO-----M

E-commerce was leading marketing strategy till 2016 midst. Now M-commerce is playing predominant role in marketing. It is not very simple, all E-commerce sites changing their perspectives and turning out everything into mobile. Because, through mobile applications , it is ease to have customer requirements and they can reach customers very easily. Moreover many people are opting mobile devices rather desktop.

"50-60% of transactions today from under 5% a year ago as smartphone penetration has risen exponentially ,Most leading Indian e-commerce players have seen great mobile contribution” An article on Medianama in May 2014 described Snap deal, Flip kart, had seen its mobile sales increase 25 times in one year.

Therefore many E-commerce companies are challenging on "app only strategy".

CUSTOMER PROCUREMENT

Due to increase in mobile users, there is a proportion in between mobile usage and retailers app adoption rate. retailers have not yet developed as sophisticated users on mobile as they have on desktops. As content delivery in wireless devices are simple, scalable and secure ,customers are opting mobile device according their requirements. E-commerce websites turning their strategies accordingly.

SATURATION

• Re-targeting is still less developed on mobile than on desktop.
• The m-Commerce gap is therefore located at two levels:
  • for retail purchases ,customers are preferring mobile phone to desktops.
  • By ease of use ,users have reached the mobile website or the app.

Interestingly, according to the experience of many of our e-Commerce clients, once users have proceeded to the check-out page, order values are comparable on mobile and on desktop.

RATE OF INTERACTION

Interaction rate is increasing, with the more interaction between users and applications, profits of e-commerce companies are reaching zenith. more users, more interaction, more profits.

Experiences of customers say "usage of mobile application is much easier than desktop. It is very handy and can spend more time in it. According to research, more than 45 times, users checking their phones.

With effective UI designs and interesting things in mobile commerce websites, users are very attracted towards it.

With the advent in m-commerce, ultimately it is reaching to new evolutionary change.

"M-commerce remains very attractive , because of the fact that people carry their mobile phones with them all the times" - Miles Lee